Seasonal, profitable, and primed: How this brand is making Q4 count

Hey, it’s Arik.

We’ve been working with a seasonal brand that’s absolutely crushing it right now, and it’s not even BFCM yet.

Their business is built around the holiday season, which means every move they make between September and December has to count.

This year, we helped them launch preorders in September, with shipping starting October 13th. And let me tell you, the results have been insane.

Here’s exactly what we did and how you can apply these lessons to your own business.


Email Marketing: Flows That Drive Revenue on Autopilot
Like I mentioned, we started work in September, which meant no shipments were going out yet. Most brands would wait to email until the store opened, but we didn’t.

Instead, we focused on setting up a series of automated flows designed to maximize engagement and conversions during their peak season.

Here’s what we implemented:

→ Welcome Series: To capture new subscribers and introduces them to the brand story, product benefits, and preorder options.
→ Browse Abandonment: Nudges potential customers who viewed products but didn’t add to cart.
→ Cart Abandonment: Targets those who added to cart but didn’t complete checkout.
→ Post-Purchase Flows: Encourages repeat purchases and reviews, while also introducing gift options for the holidays.

Take a look at their September performance:

Nothing crazy just yet, but for pre-orders only, this is pretty good.

But that’s not all we did…


Paid Ads: Scaling Smart During Preorders
We launched some TOF creatives before October 13th, using a dedicated landing page to boost pre-orders and grow our email list.

Here are the results for those first 7 days:

Spend: $468.03
Revenue: $6,540.31
ROAS: 13.97
CPA: $6.69


Overall Results: Last 53 Days
Fast forward to today, their email attributed revenue is at $134,829.03 and their paid ads are still crushing!

This brand’s success so far is proof that a well-executed strategy can make all the difference, especially for businesses that rely on peak seasons. By focusing on email flows, and smart ad campaigns, they’re not just meeting their goals, they’re exceeding them.

Whether you’re selling supplements, clothing, or software, the principles are the same: build anticipation, test your offers, and treat your VIPs like gold.


BFCM: How We’re Prepping for the Biggest Weekend of the Year
With Black Friday and Cyber Monday (BFCM) around the corner, we’re shifting gears to ensure this brand maximizes sales during this critical period.

Here’s the flow we’re using for most of our clients:

1. Early Access for VIPs
What: A special sale for loyal customers and VIPs, starting 1-2 weeks before Black Friday.
Why: This makes VIPs feel valued and gives them access to the best deals before the general public.
How: Offers during this period are often better than what’s available on Black Friday itself, think higher discounts, exclusive bundles, or free gifts with purchase.

2. Black Friday Sale
What: A public sale with strong offers, but slightly less aggressive than the VIP sale.
Why: This ensures VIPs feel special while still attracting a broader audience during the main event.
How: Focused on driving volume with clear, time-sensitive messaging.

3. Cyber Monday
What: A final push with a slightly lower offer than Black Friday.
Why: This captures last-minute shoppers who may have missed out earlier.
How: Free shipping or smaller percentage discounts work well here.


Why Testing Offers Before BFCM Is Critical
One of the biggest mistakes brands make is going into BFCM without knowing what their audience responds to. That’s why we’re running tests now to determine:

$ Off vs. % Off: Which resonates more with customers?
Free Gift with Purchase: Does this drive higher AOV (Average Order Value)?
Tiered Discounts: Do customers spend more when incentivized with higher discounts for larger orders?
Free Shipping: Is this the tipping point for conversion?

By testing these offers in advance, we’ll enter BFCM with a clear understanding of what works, ensuring every email, ad, and promotion is optimized for success

What You Can Do Right Now

If you’re an e-commerce brand gearing up for BFCM, here’s how to make the most of these last few weeks:

• Prime Your List: Start building anticipation now. Use email and SMS to tease your upcoming sales and get your audience excited.

• Test Offers: Run small-scale tests to see what resonates with your audience, and use the results to refine your BFCM strategy.

• Segment Your Audience: Identify your VIPs and loyal customers and plan an early access sale just for them.

• Plan Your Flows: Make sure your email and SMS flows are ready to handle the increased traffic and conversions.

• Create a Post-BFCM Plan: Don’t let the momentum stop after Cyber Monday. Use post-purchase flows to drive repeat sales and referrals.

Hope that gave you something to work with, whether you’re a few steps ahead or just getting started.

See you next Thursday,
Arik