The Growth Loop That Powers 7–8 Figure Brands

Hey, it’s Arik.

I get asked this more than you’d expect:

“If we’re running Meta ads… do we really need Google, email, and SMS?”

Short answer: yes. Especially if you want to scale to $100k, $500k, or $1M+ months without just spending more and crossing your fingers.

Meta doesn’t run in isolation, Google isn’t just retargeting, and email and SMS aren’t just “retention tools.” It all works because each part feeds the others, and that synergy is what makes it scale.

Let me explain why, and how to actually structure it:

The Full-Funnel Flywheel That Scales
What you run on Meta, what you run on Google, and how you use your retention stack all feed into the same growth loop.

1. Meta: The Engine That Starts the Whole Thing
Meta is still the strongest cold acquisition channel, but only when the creative is rooted in real insight.

It’s where we introduce people to the brand, hook them with a strong angle, and start framing the problem we solve. That means the moment someone clicks, they’re entering a bigger loop where every channel reinforces that same story.

Good Meta creative gives you intel: what to say, how to position it, what offers to highlight, and what pain points are worth resolving. That insight becomes the fuel for everything else.

2. Google: Capture the Demand You Just Created
Once a buyer sees your ad (maybe even twice), where do they go when they’re curious but not ready to commit? Google.

∙ Brand search
∙ Competitor comparisons
∙ Shopping

These are the high-intent steps people take when they’re warming up. And what we’ve seen across multiple accounts is that even a basic Google setup (with strong brand search and product-focused Shopping campaigns) can pick up 15–30% of conversions that Meta introduced.

That’s the power of the middle of the flywheel: your Google presence acts as your insurance policy on all your Meta spend.

3. Email & SMS: This Is Where You Print Profit
Now that they’ve clicked, searched, maybe even bought once, what happens next?

A lot of times, brands just hope they come back, but you need to build the system.

Email is where you:

∙ Nurture the first purchase if they haven’t bought yet
∙ Guide product education and usage post-purchase
∙ Anticipate their next need and suggest the right product
∙ Build emotional connection through storytelling and values
∙ Offer a seamless way back to buy again, via reminders, bundles, and offers.

SMS is what you push during restocks, when new products go live, or to give customers that final nudge.

Together, they plug all the leaky holes in your funnel and turn cold clicks into repeat customers.

If you’re just getting started…


Here’s what I’d focus on this week:

1. Pull your top 3 Meta ads and break down the messaging. What promise is it making? What belief is it challenging? What benefit is it anchoring?

2. Look at your Google campaigns. Do your brand and Shopping ads clearly reinforce the same angles?

3. Audit your flows. Are your email/SMS sequences telling the same story that got your buyer to click in the first place?

4. If you don’t have SMS live, try starting with 1–2 sends per week max, focused on urgency, product drops, or back-in-stock reminders.

5. Don’t over-automate. Make sure each channel has a reason to exist. And make sure the buyer feels like they’re moving through a system.

See you next week,

Arik